Home > The Kuo Chuan Experience > Applied Learning Programme in Media Literacy

Applied Learning Programme in Media Literacy

Media Literacy@KCPSS

Today’s students operate in a media-saturated environment. Time spent consuming media, is constantly on the rise. It is thus necessary that students are equipped with the critical thinking and analysis skills that they require to successfully analyse and understand different media messages and formats.

The media literacy programme at KCPSS is designed to develop in KCPians a nuanced thinking about media messages, as well as the messages creators and their goals and values. The programme aims to equip KCPians to be responsible consumers and producers of media as well as effective participants in the media world.

Through our programmes, our school’s aim is to develop skills for KCPians to be competent, critical and literate in all media forms so that they are equipped to:


• Control the interpretation of what they see, hear or interact with.
• Express views or communicate messages using a range of media forms.
• Raise the right questions about what they watch, read, listen or contribute to.